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WHAT IS IT
C&A Brazil, in partnership with the Sou de Algodão (I'm Made of Cotton) movement, developed a women's jeans collection with complete traceability, using blockchain technology through the SouABR program. This initiative allows tracking the entire journey of the garment—from the cultivation of cotton with socio-environmental certification to the consumer's wardrobe—promoting transparency, responsibility, and connection between brand and customer.
2,500 pairs of jeans were produced from cotton grown on five Brazilian farms, going through stages of spinning, weaving and national manufacturing. The collection was distributed in 53 physical stores, as well as through C&A's e-commerce and app, reinforcing the retailer's commitment to sustainability and innovation in fashion.
RESULTS AND OBJECTIVES
The launch of the traceable jeans collection represents an acceleration in the process of expanding the traceability of collections launched by C&A. The implementation of blockchain technology allows each piece to tell the story of its journey, from the cotton plantation to reaching the customer's hands, providing a tangible connection between the consumer and the production process, which reinforces the company's commitment to responsibility and transparency.
The project promotes fashion with a positive impact on workers, customers, and the environment. The cotton used is ABR certified, meaning Responsible Brazilian Cotton, which follows rigorous environmental, social, and economic criteria and certifies 82% of all national cotton production, guaranteeing the safety of products used in the field, soil quality, efficient water use, and worker safety in the field, in addition to all environmental legislation in agricultural processes.
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